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The purpose of this paper is to fabricate and characterize the natural fibre (NF) reinforced epoxy composites containing flame retardants (FRs) and microcrystalline cellulose (MCC) in terms of flammability, thermal properties and dynamic mechanical performances.

The FRs used in this study were ammonium polyphosphate and alumina trihydrate.

The results demonstrated that the addition of MCC particles into the flame retardant composite (control) further enhanced the self-extinguishing properties of composites, in particular, the burn length. Thermogravimetric analysis showed that the mass residue improved with every addition of MCC particles at 700 °C. For instance, the residual weight enhanced from 28.4 Wt.% to 33 Wt.% for the control and the composite with 7 Wt.% MCCs, respectively. As obtained from the dynamic mechanical analysis, the glass transition temperature of composites increased upon increasing inclusion of MCC particles. For example, this parameter was 77.1 °C and 86.8 °C for the control and composite loaded with 7 Wt.% MCC, respectively.

Thus, the combination of MCC and FR had been proved to be a promising flame retardant system for NF reinforced epoxy.

A flexible decision technology called the Graph Model for Conflict Resolution (GMCR) is applied to a generic aquaculture conflict to illustrate how GMCR can be used to systematically investigate a wide range of conflicts arising in aquaculture in order to obtain meaningful strategic insights and thereby assist in making informed decisions in aquaculture development. To emphasize the importance of being able to resolve aquaculture controversies, a review of the global economic impacts of the aquaculture industry is provided and the key stakeholders who may be involved in aquaculture disputes along with their legitimate interests are identified. The paper aims to discuss these issues.

The GMCR methodology comprises two main stages: modeling and analysis. During the modeling stage, key decision makers (DMs), the options under each DM’s control and each DM’s relative preferences over feasible states are identified based on a thorough background investigation to a given dispute. Within the analysis stage, solution concepts that describe key characteristics of human behavior under conflict are utilized to determine resolutions that could occur when DMs interact under pure competition and cooperatively. Interpretation of the equilibrium results provides meaningful strategic insights for better understanding which strategies a given DM could select as the conflict evolves over time.

The results demonstrate how difficult it can be to balance the interests of different key stakeholders in aquaculture development. In all possible resolutions identified in the generic aquaculture conflict, at least two DMs among First Nations, environmental group and residents (Res) would object to the expansion of aquaculture activities due to the assumption that the government would choose to appease one stakeholder at a time. They also reflect the need for a useful tool box of decision technologies for addressing the vast range of challenges that could arise in the important area of marine economics and management.

The GMCR methodology possesses several unique and key original capabilities in comparison to other conflict analysis models. First, it only requires limited information to calibrate a conflict model. Second, it contains a number of solution concepts that describe how a DM could think and behave under conflict. Third, it furnishes a range of informative output, follow-up analyses and advice for use in real-life decision support. Finally, all of the foregoing advantages of GMCR can be contained within decision support systems that permit practitioners and researchers to readily apply the GMCR methodology to real-life conflicts.

In light of the stimulus-organism-response (SOR) theoretical paradigm, this paper explores how information relevance and media richness affect social network exhaustion and, moreover, how social network exhaustion ultimately leads to health anxiety and COVID-19-related stress.

The conceptual model is explicitly analyzed and estimated by using data from 309 individuals of different ages in mainland China. Confirmatory factor analysis (CFA) and structural equation modeling (SEM) were utilized to validate the proposed hypotheses through the use of online data.

The findings suggest that information relevance is negatively associated with social network exhaustion. In addition, social network exhaustion is a significant predictor of health anxiety and stress. Furthermore, information relevance and media richness can indirectly influence health anxiety and stress through the mediating effect of social network exhaustion.

Theoretically, this paper verifies the causes and consequences of social network exhaustion during COVID-19, thus making a significant contribution to the theoretical construction and refinement of this emerging research area. Practically, the conceptual research model in this paper may provide inspiration for more investigators and scholars who are inclined to further explore the different dimensions of social network exhaustion by utilizing other variables.

Although social network exhaustion and its adverse consequences have become prevalent, relatively few empirical studies have addressed the deleterious effects of social network exhaustion on mobile social media users’ psychosocial well-being and mental health during the prolonged COVID-19. These findings have important theoretical and practical implications for the rational development and construction of mobile social technologies to cultivate proper health awareness and mindset during the ongoing worldwide COVID-19 epidemic.

The purpose of this article is to design and make fabrics with colorful melange yarns spun by a three-channel rotor spinning machine.

The three-channel digital rotor-spun machine controls the blending proportion by adjusting the feeding of three-primary color fiber slivers online, so that a piece of colorful yarn presents a variety of colors along the longitudinal direction where constant yarn linear density can be produced flexibly. Various fabric patterns can be produced by three-channel rotor-spun colorful melange yarn with different periods of color.

The fabric, made by the rotor-spun colorful melange yarn, is rich in color, clear in layers, soft in the hand and has a hazy three-dimensional effect. The product is environmentally friendly and saves energy.

An innovative idea to develop various colorful fabrics is proposed by combining their pattern with colorful melange yarn produced by a three-channel rotor spinning machine.

The purpose of this paper is to examine foreign participants’ service quality, satisfaction and behavioral intention during the 2016 Shanghai International Marathon, and to gain a better understanding of the impact of service quality on their satisfaction and behavioral intention.

An English questionnaire was originally designed on the basis of the literature review of service quality, overall satisfaction and re-participation intention to assess the purpose of the study. Data were collected from 308 foreign runners including 61.7 percent (n=190) of male and 38.3 percent (n=118) of the female. Structural equation modeling was employed to check the proposed model and to test the impact of service quality on foreign participants’ overall satisfaction and behavioral intention.

A positive correlation was captured between the following: service quality and overall satisfaction (r=0.752, p<0.01), overall satisfaction and behavioral intention (r=0.876, p<0.01), and between service quality and participants’ behavioral intention (r=0.760, p<0.01). Furthermore, the service quality of Shanghai International Marathon had an indirect effect on foreign participants’ behavioral intention. The structural model fits the data well (R²=0.823).

First, the sample size was small and was just drawn from one event, which can be taken with caution in the context of the generalization of findings. Second, the results are specific to 2016 Shanghai International Marathon participants and cannot be generalized with other events in China or around the world.

The results are practical for the marathon event organizers to better understand foreign participants’ needs and improve their services. This study has a significant importance to the sports events organizers, especially the organizers of the Shanghai International Marathon in terms of a better understanding the level of their service. This study will also help the event organizers to adapt their strategies and their efforts to increase Shanghai International Marathon foreign participants’ satisfaction and intention to repurchase or to share with others.

This study contributes to the foreign participant’s satisfaction literature. In fact, many studies were carried on event spectators’ satisfaction while rare studies were carried on event participants’ satisfaction, especially marathon foreign participants’ satisfaction, and this study will supplement studies related to sport events participation. This will be convenient for sports managers and scholars to better understand the impact of service quality on participants’ satisfaction and behavioral intention in the field of sports events management. Meanwhile, the results were extremely useful to Shanghai during the process of constructing a “world-famous sports city” and “modern international metropolis”.

Little literature focus on foreign participants of Shanghai International Marathon, which is important in the process of shaping city image and building world-famous city. Are foreign participants satisfied with the Shanghai International Marathon? Which aspect of the service quality is of greater value for them? What are the influencing factors of their behavioral intention and word-of-mouth communication? What are the specific impact paths among the service quality, overall satisfaction and behavioral intention variables? To examine the objectives, the study was designed to target foreign participants’ service quality, satisfaction and behavioral intention. Besides, structural equation model was applied in this study to explore the path relationship between service quality, satisfaction and behavioral intention specifically.

This paper investigates and illustrates the potential of using panorama virtual reality to enhance Web‐based library instruction. It describes a project in Sterling C. Evans Library at Texas A&M University that emulates a physical tour and renders it into an attention‐getting virtual tour with 360‐degree realistic views. The paper outlines three progressive developments in the use of tour as an instructional medium: the “physical tour”, the “Web virtual tour”, and the “virtual reality tour”. The project illustrates that panorama VR could be a powerful tool to combine the “physical tour” and the “Web‐based virtual tour” into one, making it a more useful medium that allows navigating, viewing, reading, hearing and remote access. The issues of design, hardware, software, and cost are addressed. The discussion also includes an overview of the Internet‐based VR technologies, a literature review of using VR technologies for learning and some considerations on future applications of panorama‐based virtual reality.

The purpose of this study is to provide a theoretical basis for the study of the galvanic corrosion mechanism of copper coupled silver-coating under a thin electrolyte layer in electronic systems.

Electrochemical measurements and surface characterizations.

The results indicate that the potential difference between copper and silver electrodes first quickly increases, and then reaches a relatively stable and large value with the extension of the immersion time. With the significant increase in the cathode/anode area ratio in electronic systems, the area ratio effect obviously accelerates the corrosion of copper due to the remarkable promotion of the cathode process. For a large cathode/anode area ratio, the galvanic current density always maintains a large value and exhibits an increasing trend with the extension of the immersion time, which is attributed that the area ratio effect reduces the protection of corrosion products. For the same area of cathode and anode, the galvanic current density always maintains a small value with the extension of the immersion time due to a low galvanic effect and protective corrosion products.

This work provides some information for the establishment of reliably protective measures for electronic systems in service.

This work not only provides some information for the establishment of reliably protective measures for electronic systems in service, but also provides a theoretical basis for the selection of metal materials in microelectronic systems.

This work provides not only a theoretical basis for the study of the galvanic corrosion mechanism of Cu/Ag under a thin electrolyte layer, but also provides some information for the establishment of reliably protective measures for electronic systems in service.

Following the upheavals of the revolutionary era, the People's Republic of China's consumer culture is somewhat over 20 years old. This research aims at discovering and thus better understanding what Chinese consumers value most among their possessions. In turn, this finding should help better understand the contemporary Chinese culture.

The general research approach utilized in this effort is qualitative. All data were collected through at‐home, in‐depth personal interviews, following established guidelines outlined by Lincoln and Guba, and Wallendorf and Belk. A snowball sampling resulted in the participation of 20 rural and 20 urban households.

Participants' demographic profile ended up matching well the national profile in terms of income, and the gender and age make‐up of the rural and urban samples were not significantly different. Four categories emerged to comprehensively represent all the favorite products identified by the participants: entertainment, functional, hedonic, and mementos. In addition, a numerically significant number of participants could neither think of a favorite product nor possess one. As developed in the paper, conventional typologies, such as Hofstede and Triandis' collectivism‐individualism do not account well for the results observed in this study. Rather, the study turns towards Lu's research and suggestion that using instruments developed by Western cultures suffer from methodological defects when applied to Chinese behaviors. This research then defines the Yi, a Confucian value related to benevolence, morality, righteousness, and the Li, a Mohist/Legalist value related to utilitarianism and profit, and suggests that the two better help understand the findings and support observations.

The nature of qualitative research clearly limits the generalization of its findings, and therefore to offer more definitive results, future efforts would have to consider other methods. Also, and while great care is taken to ensure the validity of the data collection process, there is always the possibility that some respondents may not have been as candid or truthful as would be hoped. However, and altogether, findings from this research do match well what public media have often been reporting, and what frequent casual observations point out.

China's contemporary culture is rapidly changing, somehow breaking away from traditions, yet retaining core values and reshaping them with modern, sometimes alien inputs. This research clearly indicates what motivates the younger generations, raised in a nation governed by an all‐controlling Communist party that orchestrates an openly capitalistic, materialistic societal development. Such apparent contradictions, the result of “Socialism with Chinese Characteristics,” may be puzzling to some in the Western world but are not so with today's Chinese consumers.

This research is unique in its topic and research approach, given that it deals with Chinese consumers, the largest block of consumers in the world. It offers a perspective, not yet considered within the marketing and consumer research literature, that seems to explain well what is observed.

The purpose of this paper is to explore how consumers’ trust is enhanced by e-commerce-based agribusiness companies. It also aims to shed light on the role of social commerce in improving consumers’ trust.

To achieve the research purpose, an in-depth multiple case study is performed. In this study, three cases in short food supply chain (SFSC) in China are selected, and they are all e-commerce agribusiness companies. They adopted common ways to build up, maintain and reinforce consumers’ trust.

It is revealed that the companies innovatively adopted social commerce, both online and offline, to overcome the trust problems usually faced by e-commerce companies. It is also shown that offline contact with potential consumers is an important first step for agribusiness e-commerce entrepreneurs to build up trust with consumers.

By adopting a multiple case study method, the research has limited generalizability to other types of SFSCs. Since the findings are from Chinese agribusiness e-commerce companies, the generalization to other sectors must be done with caution.

Some managerial implications are given as follows: first, offline contact with consumers could be realized through different channels. Taking advantage of existing social network or trying to find consumers in urban communities might be effective ways. Second, trust building with consumers is not an easy task, managers need to emphasize trust building, trust maintaining, as well as trust reinforcing with consumers. In agri-food sector, managers might need to specifically address the importance of food safety and quality so as to not lose consumer trust in one night.

The study has mainly two contributions: first, it has managerial implications for agribusiness e-commerce entrepreneurs, addressing the important role of social presence in building up consumer trust. Second, it contributes to social presence and social relations literature by providing new empirical evidence from e-commerce in agri-food sector and in developing countries.